New DiGiorno Crispy Flatbread Pizza Offers Up an Extra-Thin, Light Crispy Crust with Italian-Inspired Ingredients

GLENVIEW, Ill. – (April 28, 2009) – Flat is the new black, from flat-screen televisions to thin phones and even flatbread. And now, pizza lovers who desire the crisp crunch of delicious thin-crust pizza can get it in every bite. With new DiGiorno Crispy Flatbread Pizza, the master of rising crust pizza is taking the flatbread trend by storm, serving up premium restaurant-quality pizza featuring an extra-thin crust that consumers can’t currently get from pizza delivery.

New DiGiorno Crispy Flatbread Pizza delivers great value alongside Italian-inspired toppings such as oven-roasted tomatoes and fire-roasted peppers atop a delicate crust that can only be purchased from the grocery store freezer case.

“With new DiGiorno Crispy Flatbread Pizza we’re tapping into the growing popularity of flatbread to give thin-crust pizza lovers a sophisticated pizza experience with every bite,” said Alexandra Infeld, Senior Associate Brand Manager of DiGiorno Pizza.

Premium Toppings for Grown-Up Pizza Palates
DiGiorno Crispy Flatbread Pizza offers fresh-baked taste and premium pizza toppings in four varieties to suit mature pizza tastes. Varieties include:

• Tuscan Style Chicken – With grilled white meat chicken, spinach, oven-roasted tomatoes, garlic and a creamy red sauce
• Pepperoni & Fire-Roasted Bell Peppers – With pepperoni, and fire-roasted red and yellow bell peppers
• Italian Sausage & Onions – With Italian sausage slices, sausage crumbles and white onion strips
• Mushroom Medley – With roasted Portobello and button mushrooms, roasted red onions and a crème fraiche sauce

DiGiorno Crispy Flatbread Pizzas are available nationwide with a suggested retail price of $6.89.

Pizza lovers can now follow DiGiorno online at http://twitter.com/digiornopizza. Or for more information on the entire line of DiGiornobrand products, visit www.kraftfoods.com.

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About Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com/) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.