News Release


The Lunchables Team and Animal Planet are Giving Kids a Chance to Lunch, Roar & Score

Sweeptakes Offers a Chance to Win a Trip to Explore the Animal Kingdom with Jeff Corwin


BOSTON, MA (February 3, 2010) – Kids who love learning about the animal kingdom may finally have a chance to turn their passion into a reality thanks to the Lunch, Roar & Score Sweepstakes from Lunchables Lunch Combinations. Together with Animal Planet and Jeff Corwin they’re giving aspiring zoologists a chance to get an up close and personal look at the animal kingdom.

“My fascination with animals started when I was very young so I’m excited to help other kids discover their inner animal expert ,” said Jeff Corwin, animal enthusiast and star of the show, ‘Corwin Quest.’” “This sweepstakes offers families a unique chance to see the world of animals through my eyes. It’s an awesome opportunity.”

Lunchables Animal Planet Sweepstakes
Through May 3, 2010, kids can enter for a chance to win an all-expenses-paid trip to Boston with their family where they’ll spend three days with Jeff Corwin, learning about their favorite animals. Entering is easy – simply log onto www.lunchables.com and answer an animal-themed trivia question.  Ten lucky winners and their families will get a behind-the-scenes tour of the New England Aquarium and Franklin Park Zoo as well as an exclusive welcome dinner with Jeff Corwin.

“We believe all kids have the potential to do great things,” said Darin Dugan, Senior Director of Marketing, Lunchables. “The Lunch, Roar & Score Sweepstakes really focuses on an interest we know kids want to learn more about – animals – so we’re excited to provide this opportunity which is exciting and educational.”

New Lunchables Sub Sandwiches
Moms can also feed their kids’ potential with new Lunchables sub sandwiches. Starting in January, four new varieties hit shelves featuring bread made with whole grain, 100% white meat chicken and turkey made with 100% turkey breast. The new Lunchables varieties are available in the refrigerated section of grocery stores and retail for $1.99. 

To learn more about the new Lunchables visit www.lunchables.com. Click on the Animal Planet icon for a chance to Lunch, Roar & Score an awesome animal adventure.

###

Contacts:

Tiasha Stevenson
312/988-2452
tstevenson@webershandwick.com

Syd Lindner
608/285-6820
Sydney.Lindner@kraft.com


ABOUT KRAFT FOODS INC.
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.