News Release


Kraft Foods Kicks Off Super Bowl Weekend with RITZ Tailgate Outside the New York Stock Exchange

NYSE Floor Traders and Employees Sport Favorite NFL Team Jerseys to Work; Nabisco Vice President Carlos Abrams-Rivera Rings The NYSE Closing Bell®


Who/What:
On Friday, February 5, Kraft Foods Inc. will host a Ritz cracker tailgate outside the New York Stock Exchange to kick off Super Bowl weekend.  In line with the revelry, NYSE floor traders and staff will toss their jackets and sport their favorite NFL team jerseys to work

From 11:30 a.m. to 2 p.m., the Exchange community will enjoy a festive, food-filled tailgate beneath the NYSE façade featuring football-themed games, Ritz cracker snacks, dips and appetizers, as well as other recipes featuring Kraft Foods products.  

Passersby will be able to view Kraft Foods recently launched national TV spot from its Ritz brand, “Tailgate” on a jumbotron on Broad Street. The “Tailgate” ad features a Ritz marching band playing a rendition of the song “Let’s Groove” by Earth, Wind & Fire, arranged by musician Wyclef Jean, and former NFL star Tiki Barber jumping into the fun at a football game tailgate.  The new ad will also air during the CBS “Super Bowl Today” pre-game program, which will include an on-air tailgate featuring recipes with Ritz crackers, Kraft Foods’ number one cracker brand.

Nabisco Vice President Carlos Abrams-Rivera will wrap up the day’s festivities by ringing the NYSE Closing Bell.

For great tailgate recipes and fun entertaining ideas, become a fan of Ritz at www.facebook.com/ritzcrackers.
 
When/Where:
Friday, February 5, 2010
NYSE Security Checkpoint at Exchange & Broad Streets
3:30 p.m.            Media escorted into the building for bell ringing
4:00 p.m.            The Closing Bell rings

Contact:
Media interested in covering the bell ringing MUST contact Judy Shaw at 212.656.4290 or jshaw@nyx.com. 

Important note to media entering the NYSE: 
The use of wireless equipment/gear/microphones is not permitted inside the NYSE due to interference with NYSE broadcasting frequencies.  When necessary, wired mics should be utilized.

Photo/Video:
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285) and Bloomberg Photo (212.617.3420). The Opening BellSM (starting at 9:25 a.m.) and The Closing Bell® (starting at 3:55 p.m.) feeds are available via Ascent loop #4009. Those seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.

Webcast:
A live webcast of The Opening Bell (beginning at 9:29 a.m.) and of The Closing Bell (beginning at 3:59 p.m.) will be available on the homepage of nyse.com.

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Contact:
Judy Shaw, Media
212.656.4290
jshaw@nyse.com


ABOUT KRAFT FOODS INC.
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

Nabisco
Nabisco is one of Kraft’s billion-dollar brands. Its roots date back to 1898 when the United States Baking Company, the New York Biscuit Company and the American Biscuit & Manufacturing Company formed to become the National Biscuit Company. The name Nabisco first appeared on a new sugar wafer product in 1901, but the corporate name did not change from National Biscuit Company to Nabisco, Inc. until 1971. Kraft acquired the Nabisco business in December 2000. Today, Nabisco’s brands include some of the best-known cookies and crackers in the world, including Chips Ahoy!, Oreo and Ritz.